Helping you deliver better outcomes under the FCA’s evolving guidance framework
What’s changing?
The FCA is introducing a new regulatory framework – targeted support – to bridge the gap between generic guidance and full financial advice. This change is designed to help consumers make better decisions about pensions and investments, especially those underserved by traditional advice models.
Why it matters to mutuals
Smaller mutuals often face resource constraints in delivering personalised advice. Targeted support offers a scalable, compliant way to:
- Engage members with relevant, timely suggestions.
- Improve financial outcomes without the burden of full advice regulation.
- Demonstrate alignment with Consumer Duty obligations.
How Broadstone can help
Segment design and customer strategy
We can help you define your consumer segments and map appropriate support journeys and “ready made solutions”, ensuring compliance with FCA expectations.
Communications and disclosure
Our products team can assist in drafting clear, engaging communications that meet the FCA’s disclosure requirements.
Behavioural insights
Our data analytics team can utilise FCA-tested behavioural research to tailor messaging and drive improvements in uptake and understanding among your members.
Data and effectiveness reviews
We can analyse your current incentives and processes to assess impact and identify improvements.
Training and governance
We support board-level training and governance frameworks to embed targeted support into your business model.
Why Broadstone?
With deep actuarial expertise and a track record of supporting mutuals, Broadstone is uniquely positioned to help you implement targeted support in a way that’s practical, proportionate, and member focused.
