“Having carried out our own customer research we identified a requirement to provide additional product lines, and we needed market experts to develop our strategy. The knowledge that the whole team at Rockstead were able to demonstrate gave us complete confidence in their ability to identify areas where we could satisfy our own customers’ needs, and we were delighted with the speed and quality of their work.”
Bank investigating potential entry into the mortgage market
The challenge
Our deposit-taking client was investigating entry into the mortgage sector and wanted a market review to explore what potential opportunities existed, tailored to its own client profile.
Our approach
- Establish budgets and potential timelines to gain regulatory approval to enter the sector
- Provide market summaries in several sectors, including later life, BTL and commercial lending
- To inform the client about market conditions and identify potential opportunities
Our delivery
- Provided numerous informative papers and collaborated closely with the client’s Board to narrow sectors of exploration
- Identified costs and timelines for entry into potential sectors to satisfy the results of customer research
- A consultative approach resulted in the client reviewing its strategy and changing direction